Creating a luxury mountain destination with an immersive cultural experience
Who We Are
Soudah Development (SD) is a real estate development company owned by the Public Investment Fund (PIF) of Saudi Arabia. SD will drive the development of Soudah and parts of Rijal Almaa in the Aseer region of Saudi Arabia. We will create a year-round luxury mountain tourism destination with immersive cultural experiences while celebrating the region’s natural landscape.
ABOUT THE REGION
The highest peak in Saudi Arabia
The Aseer region has a unique culture and heritage with a rich tapestry of traditional folk music, art, poetry, fashion and food with distinctive customs and traditions practiced by the local communities.
There are over 200 documented heritage sites, from hamlets, mosques, and minarets to watchtowers and mountain forts.
Our Project
Our project area spans 636.5 km², including Soudah and parts of Rijal Almaa.
We strive to be a leader in developing destinations inspired by creating economic impact and sustainable development. We are committed to preserving culture, heritage, and the natural environment while providing an authentic visitor experience. Our project will generate sustainable, long-term benefits and economic returns.
Our Project Will Focus On
Culture & Heritage
Nature & Wellness
Adventure & Sports
In the southwest region of Saudi Arabia, Soudah stands at 3,105 m above sea level, which is the highest peak in the country. Due to the high elevation, Soudah enjoys a semi-arid climate, comfortable spring, warm autumn, no severe cold in the winter, and no intense heat in the summer. The weather in Soudah makes it an attractive year-round destination.
Our Vision
To be the luxury mountain destination offering unparalleled experiences.
Our Aim
To create memorable experiences through developing a sustainable destination and promoting our unique nature, culture and heritage.