📌 What is the New Murabba Project?
New Murabba is a massive, integrated urban development project aiming to create the largest modern downtown in the world, located in northwest Riyadh. The project is overseen by the Public Investment Fund (PIF) and directly supported by Crown Prince Mohammed bin Salman, as part of Saudi Vision 2030.
📐 Location and Area
It is situated at the intersection of King Salman Street and King Khalid Street in northwest Riyadh.
The project spans approximately 19 km².
The new urban center is designed to be a fully integrated area for living, working, and entertainment.
🏙️ What does the project include?
New Murabba is not just a single project—it is a fully integrated urban city that includes:
🏡 Residential Units
Over 104,000 planned residential units offering a variety of housing options.
Designed according to the 15-minute city concept, allowing residents to reach essential services within a 15-minute walk.
🏨 Hospitality & Accommodation
Around 9,000 hotel rooms to meet the needs of tourists and residents.
A mix of luxury and mid-range accommodations.
🛍️ Commercial, Office & Entertainment Spaces
Over 980,000 m² of retail space.
1.4 million m² of office space.
620,000 m² for entertainment and events facilities.
1.8 million m² of community and public service facilities.
🌿 Tourism & Leisure
More than 80 entertainment and cultural destinations.
Includes museums, a university for technology and design, a multi-purpose theater, and walking and cycling paths.
🏛️ Main Landmark: The Mukaab
At the heart of the project stands the iconic Mukaab—a massive cube measuring 400 × 400 × 400 meters, making it one of the largest buildings in the world by volume.
The Mukaab combines residential, hospitality, retail, cultural, and entertainment functions into one massive space, featuring an immersive interior experience with advanced digital technologies.
🚏 Design & Concept
Inspired by modern Najdi architecture.
Focuses on sustainability, green spaces, and healthy lifestyles.
Employs smart systems and advanced technology management to ensure a high quality of life.
💰 Economic & Operational Impact
Expected to contribute around SAR 180 billion to the non-oil GDP.
Will create more than 334,000 direct and indirect jobs by 2030.
🗓️ Timeline
Project announced in February 2023.
The core phase is planned to be completed by 2030 as part of Expo 2030 goals, despite potential schedule adjustments.
🏙️ Why the Project Matters
New Murabba aims to:
✔ Transform Riyadh’s downtown into a global smart urban hub
✔ Attract investment and tourism
✔ Support economic diversification away from oil
✔ Create a new urban model focused on community, environment, and innovation